This can feel like an uphill battle at times because there are so many challenges. And constant disruption has activated leaders’ trauma response. That’s why there are delays in the way we keep up with the changes.
Fact is, in the current economic climate, there are so many moving pieces that it’s quite difficult to stay relevant. Storytelling is 22x more effective than facts and figures alone. (Source: Cognitive psychologist Jerome Brune)
And this is why we are here to help. We have been studying how the brain has changed and what leaders can do to get more buyin.
Hey, I’m Yasmine Khater, I am the founder of the Sales Story Method and host of the Sales Story Podcast.
In case you don’t know me, here’s something about me. First, I know exactly what you’re going through. And I’ll tell you why.. I was not always persuasive. I had spent most of my life shy and afraid to speak up. I thought that getting someone to say yes was a talent that only a few people had.
Then I started to study the brain, and why people said no. Once I understood the reason behind their resistance, I realised that it all came down to their fears. And that true leadership is about helping others overcome their fears.
So I started to study what it takes to influence. My findings allowed me to crowdfund over $150K, build and sell a company, land speaking engagements and have full-page press coverage.
Over the last five years I’ve helped senior leaders in over 100 MNCs – including organisations like DBS, Salesforce, ClubMed, Danone and GoJek – and governments use stories to stand out, close sales, inspire their team and grow their businesses (and careers). I’ve also helped entrepreneurs raise millions in funds.
On a lighter note, I am an aspiring “armchair” neuroscientist, with a degree in Psychology and who loves to study the brain. I come from a mixed heritage and because I love exploring and learning about people and culture, I have lived in 7 countries and travelled to over a quarter of all the countries in the world.
Back in 2016, I started a video storytelling agency. We scripted, filmed and edited stories.
But reality doesn’t work like that. You can’t script how someone else responds to a situation, rewind it and edit the outcome..
But working with stories made me realise that storytelling is still a very powerful tool. It doesn’t just have the power to impact clients and their teams. It also has the ability to help people, who go on to change the world. That’s when I realised that I wanted to help visionary leaders get more visibility. So in 2019, I started the Sales Story Method.
I wanted to spend time helping leaders develop their persuasive skills, so they could create an even bigger impact. Persuasive storytellers know that changing someone’s mind takes more than a series of colourful PowerPoint slides. Whether you want to lead, consult, sell, or inform, strong storytelling skills are more necessary today than ever.
Here are some things I believe about persuasive storytellers:
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