One on One
Coaching with Yasmine.

Hey, I’m Yasmine Khater, I am the founder of the Sales Story Method and host of the Sales Story Podcast.

In case you don’t know me, here’s something about me. First, I know exactly what you’re going through. And I’ll tell you why.. I was not always persuasive. I had spent most of my life shy and afraid to speak up. I thought that getting someone to say yes was a talent that only a few people had.

Then I started to study the brain, and why people said no. Once I understood the reason behind their resistance, I realised that it all came down to their fears. And that true leadership is about helping others overcome their fears.

So I started to study what it takes to influence. My findings allowed me to crowdfund over $150K, build and sell a company, land speaking engagements and have full-page press coverage.

Over the last five years I’ve helped senior leaders in over 100 MNCs – including organisations like DBS, Salesforce, ClubMed, Danone and GoJek – and governments use stories to stand out, close sales, inspire their team and grow their businesses (and careers). I’ve also helped entrepreneurs raise millions in funds.
On a lighter note, I am an aspiring “armchair” neuroscientist, with a degree in Psychology and who loves to study the brain. I come from a mixed heritage and because I love exploring and learning about people and culture, I have lived in 7 countries and travelled to over a quarter of all the countries in the world.